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Eugene Honey

Areas Of Practice:
Franchising, Intellectual Property, Trademarks
Phone Number:
Email address:
Position:
Partner - Trade Marks / Copyright / Franchising
Years of Practice:
34
Address:
2nd Floor, 34 Fredman Drive (Cnr 5th Street), Sandton, South Africa
Region:
Gauteng / Johannesburg
Area:
Sandton
Postal Address:
PO Box 10155 , Johannesburg, South Africa, 2000
Qualifications:
• LLB – Rhodes University | 1988
• BCom – Rhodes University | 1986

• Registered Trade Mark Attorney | 1996
• Registered Trade Mark Practitioner | 1996
• Admitted Attorney | 1991
History:

Eugene Honey has specialised in Trade Marks and Copyright matters, as well as Commercial IP matters including Franchising and Licensing, IP valuations, IP Due Diligence and IP portfolio management since 1991. He acts for many local and international trade mark Proprietors, Licensors and Franchisors. He has been on the EXCO and has been the legal advisor to the Franchise Association of South Africa since 2002.

Awards & Accolades

  • Best Lawyers® - Franchise Law: South Africa | 2026
  • Best Lawyers® – Franchise Law: South Africa | 2022-2024
  • Best Lawyers® – Lawyer of the Year for Franchise Law in JHB, South Africa | 2023
  • WTR 1000 – Ranked Recommended in Prosecution & Strategy | 2018-2024
  • WTR 1000- Ranked Silver in Prosecution and Strategy |2025
  • Legal 500 – Recommended Lawyers: Intellectual Property |2023
  • Who’s Who Legal Ranking – Franchising | 2017-2019, 2021
  • Chambers Global: Ranked Lawyer | 2016-2018
  • Hall of Fame – Franchise Association of South Africa

 

Languages:
English