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Steven Yeates

Areas Of Practice:
Copyright, Trademarks
Phone Number:
+27 (0)12 432 6599
Years of Practice:
Lynnwood Bridge, 4 Daventry Street, Lynnwood Manor, Pretoria, South Africa
Gauteng / Pretoria
Postal Address:
PO Box 1014, Pretoria, 0001
Academic Record
LLB – Rand Afrikaans University | 2000
BCom – Rand Afrikaans University | 1998
Qualified Trade Mark Practitioner (SAIIPL)| 2003
Admitted Attorney | 2002

Steven Yeates is a Cape Town-based partner in the Trade Mark Department.

Steven serves  as co-chairperson of the trade mark prosecution section and advises clients on all issues relating to trade mark selection, searching, registration and enforcement. He is actively involved in creating, implementing and managing trade mark portfolios, enforcement programmes and management strategies, on behalf of our international and local clients in a number of African countries. He regularly advises clients in relation to copyright disputes and has a vast amount of experience relating to anti-counterfeiting operations and strategies. His key clients include Woolworths, Foschini Retail Group, Cape Union Mart, Shoprite Checkers, Fairview, KWV, Discovery Channel, Clicks Retailers, Oceana Group, Home Box Office and Burger King.

Steven is a co-author of the Practitioner’s Guide to Intellectual Property Law in South Africa, published by LexisNexis and has been listed on an ongoing basis as one of the World’s Leading Trade Mark Professionals in the WTR 1000 since 2011.

Steven holds BCom and LLB degrees from the University of Johannesburg and is a qualified attorney and trade mark practitioner. He is a member of the Legal Practice Council as well as a fellow of the South African Institute of Intellectual Property Law (SAIIPL). Steven is a past member of Anti-counterfeiting Committee and Trade Mark Law Committee of the SAIIPL.


Chambers Global – Trademarks: Band 4 | 2019 – 2021
Who’s Who Legal – Trade Marks| 2019 – 2020
WTR 1000 – Individuals: Anti-counterfeiting | 2014, 2016
WTR 1000 – Individuals: Enforcement and Litigation| 2018 – 2021